{"id":1006,"date":"2026-01-26T12:55:35","date_gmt":"2026-01-26T09:55:35","guid":{"rendered":"https:\/\/factum.agency\/aktau\/?p=1006"},"modified":"2026-01-26T13:06:34","modified_gmt":"2026-01-26T10:06:34","slug":"kak-oczenit-effektivnost-kontekstnoj-reklamy-klyuchevye-metriki","status":"publish","type":"post","link":"https:\/\/factum.agency\/aktau\/news\/kak-oczenit-effektivnost-kontekstnoj-reklamy-klyuchevye-metriki\/","title":{"rendered":"\u041a\u0430\u043a \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b: \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u0427\u0442\u043e \u0432\u0430\u0436\u043d\u043e \u0437\u043d\u0430\u0442\u044c<\/h2>\n\n\n\n<p>\u041a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043c\u043e\u0436\u0435\u0442 \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442\u044c \u0437\u0430\u044f\u0432\u043a\u0438 \u0443\u0436\u0435 \u0432 \u0434\u0435\u043d\u044c \u0437\u0430\u043f\u0443\u0441\u043a\u0430. \u041d\u043e \u0435\u0441\u043b\u0438 \u043d\u0435 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u043c\u0435\u0442\u0440\u0438\u043a\u0438, \u0431\u044e\u0434\u0436\u0435\u0442 \u043b\u0435\u0433\u043a\u043e \u0443\u0445\u043e\u0434\u0438\u0442 \u0432 &#171;\u043f\u0443\u0441\u0442\u043e\u0442\u0443&#187;. \u0412 \u0441\u0442\u0430\u0442\u044c\u0435 \u2014 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438, \u043f\u043e \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u0441\u0442\u043e\u0438\u0442 \u0441\u0443\u0434\u0438\u0442\u044c \u043e\u0431 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439.<\/p>\n\n\n\n<p>\u041a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0438\u0437\u0431\u0435\u0436\u0430\u0442\u044c \u0441\u043b\u0438\u0432\u0430 \u0431\u044e\u0434\u0436\u0435\u0442\u0430, \u043d\u043e \u0438 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0441 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0439 \u043e\u0442\u0434\u0430\u0447\u0435\u0439. \u041d\u0438\u0436\u0435 \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u043c, \u043a\u0430\u043a\u0438\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0438 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0442 \u044d\u0442\u043e \u0434\u0435\u043b\u0430\u0442\u044c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u041a\u0430\u043a\u0438\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442\u0441\u044f<\/h2>\n\n\n\n<p>\u0427\u0442\u043e\u0431\u044b \u043e\u0431\u044a\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u0442\u044c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0432\u0430\u0436\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0441\u0438\u0441\u0442\u0435\u043c. \u041e\u043d\u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442 \u0432\u0438\u0434\u0435\u0442\u044c \u043f\u0443\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u043e\u0442 \u043a\u043b\u0438\u043a\u0430 \u043f\u043e \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044e \u0434\u043e \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0438\u043b\u0438 \u0437\u0430\u044f\u0432\u043a\u0438.<\/p>\n\n\n\n<p><strong>1. \u0421\u0438\u0441\u0442\u0435\u043c\u044b \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Analytics \/ GA4<\/li>\n\n\n\n<li>\u042f\u043d\u0434\u0435\u043a\u0441.\u041c\u0435\u0442\u0440\u0438\u043a\u0430<\/li>\n\n\n\n<li>\u041a\u043e\u043b\u043b\u0442\u0440\u0435\u043a\u0438\u043d\u0433 (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, Calltouch, Ringostat)<\/li>\n\n\n\n<li>CRM-\u0441\u0438\u0441\u0442\u0435\u043c\u044b (\u0434\u043b\u044f \u043e\u0446\u0435\u043d\u043a\u0438 \u0437\u0430\u044f\u0432\u043e\u043a \u0438 \u043f\u0440\u043e\u0434\u0430\u0436)<\/li>\n<\/ul>\n\n\n\n<p><strong>2. \u041a\u0430\u043d\u0430\u043b\u044b \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Ads<\/li>\n\n\n\n<li>\u042f\u043d\u0434\u0435\u043a\u0441 \u0414\u0438\u0440\u0435\u043a\u0442<\/li>\n<\/ul>\n\n\n\n<p><strong>3. \u0421\u0432\u044f\u0437\u043a\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>UTM-\u043c\u0435\u0442\u043a\u0438 \u0434\u043b\u044f \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u0432<\/li>\n\n\n\n<li>\u0418\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u0438 \u0441 CRM \u0438 \u0441\u043a\u0432\u043e\u0437\u043d\u043e\u0439 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u043e\u0439<\/li>\n<\/ul>\n\n\n\n<p>\u042d\u0442\u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442 \u0442\u043e\u0447\u043d\u043e \u0441\u0432\u044f\u0437\u0430\u0442\u044c \u0437\u0430\u0442\u0440\u0430\u0442\u044b \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0441 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u043c\u0438, \u0438 \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u044c \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0434\u0430\u043d\u043d\u044b\u0445.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0422\u0430\u0431\u043b\u0438\u0446\u0430 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u043c\u0435\u0442\u0440\u0438\u043a \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b<\/h2>\n\n\n\n<p>\u0412 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0435\u0439 \u0442\u0430\u0431\u043b\u0438\u0446\u0435 \u0441\u043e\u0431\u0440\u0430\u043d\u044b \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438, \u043f\u043e \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u0441\u0442\u043e\u0438\u0442 \u0441\u0443\u0434\u0438\u0442\u044c \u043e\u0431 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439. \u041e\u043d\u0438 \u0434\u0430\u044e\u0442 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043e \u0442\u043e\u043c, \u043d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0445\u043e\u0440\u043e\u0448\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f, \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u0438 \u0432\u0435\u0441\u044c \u043f\u0443\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u0434\u043e \u0437\u0430\u044f\u0432\u043a\u0438 \u0438\u043b\u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0438.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u041c\u0435\u0442\u0440\u0438\u043a\u0430<\/th><th>\u0427\u0442\u043e \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442<\/th><th>\u0427\u0442\u043e \u0441\u0447\u0438\u0442\u0430\u0442\u044c \u043d\u043e\u0440\u043c\u043e\u0439 (\u0432 \u0441\u0440\u0435\u0434\u043d\u0435\u043c)<\/th><\/tr><\/thead><tbody><tr><td>CTR (\u043a\u043b\u0438\u043a\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c)<\/td><td>\u041d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0447\u0430\u0441\u0442\u043e \u043a\u043b\u0438\u043a\u0430\u044e\u0442 \u043f\u043e \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044e<\/td><td>2\u201310% (\u0437\u0430\u0432\u0438\u0441\u0438\u0442 \u043e\u0442 \u043d\u0438\u0448\u0438)<\/td><\/tr><tr><td>CPC (\u0446\u0435\u043d\u0430 \u0437\u0430 \u043a\u043b\u0438\u043a)<\/td><td>\u0421\u043a\u043e\u043b\u044c\u043a\u043e \u043f\u043b\u0430\u0442\u0438\u0442\u0435 \u0437\u0430 \u043e\u0434\u0438\u043d \u043a\u043b\u0438\u043a<\/td><td>\u0417\u0430\u0432\u0438\u0441\u0438\u0442 \u043e\u0442 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u0438 \u0438 \u0440\u0435\u0433\u0438\u043e\u043d\u0430<\/td><\/tr><tr><td>CR (\u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f)<\/td><td>\u0421\u043a\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0441\u043e\u0432\u0435\u0440\u0448\u0430\u044e\u0442 \u0446\u0435\u043b\u0435\u0432\u043e\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435<\/td><td>1\u20135% (\u0432 B2B \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u043d\u0438\u0436\u0435)<\/td><\/tr><tr><td>CPA (\u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043b\u0438\u0434\u0430)<\/td><td>\u0421\u043a\u043e\u043b\u044c\u043a\u043e \u0441\u0442\u043e\u0438\u0442 \u043e\u0434\u043d\u0430 \u0437\u0430\u044f\u0432\u043a\u0430<\/td><td>\u0426\u0435\u043b\u0435\u0432\u043e\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u0437\u0430\u0432\u0438\u0441\u0438\u0442 \u043e\u0442 \u043c\u0430\u0440\u0436\u0438<\/td><\/tr><tr><td>ROMI<\/td><td>\u0414\u043e\u0445\u043e\u0434 \u043d\u0430 \u043a\u0430\u0436\u0434\u044b\u0439 \u043f\u043e\u0442\u0440\u0430\u0447\u0435\u043d\u043d\u044b\u0439 \u0442\u0435\u043d\u0433\u0435<\/td><td>&gt; 100% \u2014 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u043e\u043a\u0443\u043f\u0430\u0435\u0442\u0441\u044f<\/td><\/tr><tr><td>\u0412\u0440\u0435\u043c\u044f \u043d\u0430 \u0441\u0430\u0439\u0442\u0435<\/td><td>\u041d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432\u043e\u0432\u043b\u0435\u0447\u0451\u043d \u0442\u0440\u0430\u0444\u0438\u043a<\/td><td>1+ \u043c\u0438\u043d\u0443\u0442\u0430 \u2014 \u0445\u043e\u0440\u043e\u0448\u0438\u0439 \u043f\u0440\u0438\u0437\u043d\u0430\u043a<\/td><\/tr><tr><td>\u041e\u0442\u043a\u0430\u0437\u044b (Bounce Rate)<\/td><td>\u0421\u043a\u043e\u043b\u044c\u043a\u043e \u0443\u0448\u043b\u0438 \u0441\u0440\u0430\u0437\u0443, \u043d\u0435 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0443\u044f<\/td><td>&lt; 40% \u2014 \u0445\u043e\u0440\u043e\u0448\u0438\u0439 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u0420\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u044b\u0439 \u043c\u043e\u043d\u0438\u0442\u043e\u0440\u0438\u043d\u0433 \u044d\u0442\u0438\u0445 \u043c\u0435\u0442\u0440\u0438\u043a \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043e\u043f\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u043e \u0432\u043d\u043e\u0441\u0438\u0442\u044c \u043f\u0440\u0430\u0432\u043a\u0438 \u0432 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f, \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u0438\u043b\u0438 \u043f\u043e\u0441\u0430\u0434\u043e\u0447\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0427\u0430\u0441\u0442\u043e \u0437\u0430\u0434\u0430\u0432\u0430\u0435\u043c\u044b\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b<\/h2>\n\n\n\n<p>\u041d\u0438\u0436\u0435 \u2014 \u043a\u0440\u0430\u0442\u043a\u0438\u0435 \u043e\u0442\u0432\u0435\u0442\u044b \u043d\u0430 \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u043d\u044b\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b \u043f\u0440\u043e \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0443 \u0438 \u043e\u0446\u0435\u043d\u043a\u0443 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b.<\/p>\n\n\n\n<p><strong>\u041d\u0443\u0436\u043d\u0430 \u043b\u0438 \u0441\u043a\u0432\u043e\u0437\u043d\u0430\u044f \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u0434\u043b\u044f \u043e\u0446\u0435\u043d\u043a\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438?<\/strong><br>\u0414\u0430, \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0435\u0441\u043b\u0438 \u0432\u044b \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442\u0435 \u0441 \u0437\u0430\u044f\u0432\u043a\u0430\u043c\u0438 \u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u043c\u0438. \u042d\u0442\u043e \u0441\u0432\u044f\u0437\u044b\u0432\u0430\u0435\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0441 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0439 \u0432\u044b\u0440\u0443\u0447\u043a\u043e\u0439.<\/p>\n\n\n\n<p><strong>\u0427\u0442\u043e \u0434\u0435\u043b\u0430\u0442\u044c, \u0435\u0441\u043b\u0438 CTR \u0432\u044b\u0441\u043e\u043a\u0438\u0439, \u0430 \u0437\u0430\u044f\u0432\u043e\u043a \u043d\u0435\u0442?<\/strong><br>\u041f\u0440\u043e\u0432\u0435\u0440\u044c\u0442\u0435 \u043f\u043e\u0441\u0430\u0434\u043e\u0447\u043d\u0443\u044e \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443: \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0441\u0442\u044c, \u0441\u043a\u043e\u0440\u043e\u0441\u0442\u044c \u0437\u0430\u0433\u0440\u0443\u0437\u043a\u0438, \u0444\u043e\u0440\u043c\u0443 \u0437\u0430\u044f\u0432\u043a\u0438.<\/p>\n\n\n\n<p><strong>\u0421\u043a\u043e\u043b\u044c\u043a\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u043d\u0443\u0436\u043d\u043e, \u0447\u0442\u043e\u0431\u044b \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442?<\/strong><br>\u041f\u0435\u0440\u0432\u044b\u0435 \u0432\u044b\u0432\u043e\u0434\u044b \u2014 \u0447\u0435\u0440\u0435\u0437 7\u201314 \u0434\u043d\u0435\u0439. \u041e\u0446\u0435\u043d\u043a\u0430 \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u2014 \u0447\u0435\u0440\u0435\u0437 1\u20132 \u043c\u0435\u0441\u044f\u0446\u0430.<\/p>\n\n\n\n<p>\u0422\u0430\u043a\u0438\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b \u0432\u043e\u0437\u043d\u0438\u043a\u0430\u044e\u0442 \u0443 \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u0430 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u043e\u0432 \u2014 \u0438 \u0432\u0441\u0435 \u043e\u043d\u0438 \u0440\u0435\u0448\u0430\u044e\u0442\u0441\u044f \u0447\u0435\u0440\u0435\u0437 \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u043a \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0435.<\/p>\n\n\n\n<p>\u041a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u043c \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u043e\u043c \u0437\u0430\u044f\u0432\u043e\u043a, \u043d\u043e \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u0440\u0438 \u0433\u0440\u0430\u043c\u043e\u0442\u043d\u043e\u0439 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0435. \u041e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0439\u0442\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438, \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u0443\u0439\u0442\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043a\u0430\u0431\u0438\u043d\u0435\u0442\u044b \u0441 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u043e\u0439 \u0438 CRM \u2014 \u0438 \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0439\u0442\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043d\u0430 \u0446\u0438\u0444\u0440\u0430\u0445.<\/p>\n\n\n\n<p>\u0415\u0441\u043b\u0438 \u043d\u0435 \u0443\u0432\u0435\u0440\u0435\u043d\u044b \u0432 \u0442\u0435\u043a\u0443\u0449\u0435\u0439 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u2014 \u0437\u0430\u043a\u0430\u0436\u0438\u0442\u0435 \u0430\u0443\u0434\u0438\u0442 \u0438\u043b\u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0435 factum. \u0420\u0430\u0431\u043e\u0442\u0430\u0439\u0442\u0435 \u0441 \u0446\u0438\u0444\u0440\u0430\u043c\u0438, \u0430 \u043d\u0435 \u0441 \u043e\u0449\u0443\u0449\u0435\u043d\u0438\u044f\u043c\u0438.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0427\u0442\u043e \u0432\u0430\u0436\u043d\u043e \u0437\u043d\u0430\u0442\u044c \u041a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043c\u043e\u0436\u0435\u0442 \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442\u044c \u0437\u0430\u044f\u0432\u043a\u0438 \u0443\u0436\u0435 \u0432 \u0434\u0435\u043d\u044c \u0437\u0430\u043f\u0443\u0441\u043a\u0430. \u041d\u043e \u0435\u0441\u043b\u0438 \u043d\u0435 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u043c\u0435\u0442\u0440\u0438\u043a\u0438, \u0431\u044e\u0434\u0436\u0435\u0442 \u043b\u0435\u0433\u043a\u043e \u0443\u0445\u043e\u0434\u0438\u0442 \u0432 &#171;\u043f\u0443\u0441\u0442\u043e\u0442\u0443&#187;. \u0412 \u0441\u0442\u0430\u0442\u044c\u0435 \u2014 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438, \u043f\u043e \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u0441\u0442\u043e\u0438\u0442 \u0441\u0443\u0434\u0438\u0442\u044c \u043e\u0431 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439. \u041a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0438\u0437\u0431\u0435\u0436\u0430\u0442\u044c \u0441\u043b\u0438\u0432\u0430 \u0431\u044e\u0434\u0436\u0435\u0442\u0430, \u043d\u043e \u0438 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0441 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0439 \u043e\u0442\u0434\u0430\u0447\u0435\u0439. \u041d\u0438\u0436\u0435 \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u043c, \u043a\u0430\u043a\u0438\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0438 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u041a\u0430\u043a \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043f\u043e \u043c\u0435\u0442\u0440\u0438\u043a\u0430\u043c \u0424\u0438\u043b\u0438\u0430\u043b \u0432 \u0410\u043a\u0442\u0430\u0443<\/title>\n<meta name=\"description\" content=\"\u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u043a\u0430\u043a\u0438\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u0432\u0430\u0436\u043d\u044b \u0434\u043b\u044f \u043e\u0446\u0435\u043d\u043a\u0438 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b: CTR, CR, CPA, ROMI \u0438 \u0434\u0440\u0443\u0433\u0438\u0435. \u0427\u0442\u043e \u0441\u0447\u0438\u0442\u0430\u0442\u044c \u043d\u043e\u0440\u043c\u043e\u0439 \u0438 \u043a\u0430\u043a \u043d\u0435 \u0441\u043b\u0438\u0432\u0430\u0442\u044c \u0431\u044e\u0434\u0436\u0435\u0442 \u0432\u043f\u0443\u0441\u0442\u0443\u044e.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/factum.agency\/aktau\/news\/kak-oczenit-effektivnost-kontekstnoj-reklamy-klyuchevye-metriki\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041a\u0430\u043a \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043f\u043e \u043c\u0435\u0442\u0440\u0438\u043a\u0430\u043c \u0424\u0438\u043b\u0438\u0430\u043b \u0432 \u0410\u043a\u0442\u0430\u0443\" \/>\n<meta property=\"og:description\" content=\"\u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u043a\u0430\u043a\u0438\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u0432\u0430\u0436\u043d\u044b \u0434\u043b\u044f \u043e\u0446\u0435\u043d\u043a\u0438 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b: CTR, CR, CPA, ROMI \u0438 \u0434\u0440\u0443\u0433\u0438\u0435. \u0427\u0442\u043e \u0441\u0447\u0438\u0442\u0430\u0442\u044c \u043d\u043e\u0440\u043c\u043e\u0439 \u0438 \u043a\u0430\u043a \u043d\u0435 \u0441\u043b\u0438\u0432\u0430\u0442\u044c \u0431\u044e\u0434\u0436\u0435\u0442 \u0432\u043f\u0443\u0441\u0442\u0443\u044e.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/factum.agency\/aktau\/news\/kak-oczenit-effektivnost-kontekstnoj-reklamy-klyuchevye-metriki\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0424\u0438\u043b\u0438\u0430\u043b \u0432 \u0410\u043a\u0442\u0430\u0443\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-26T09:55:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-26T10:06:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/factum.agency\/aktau\/wp-content\/uploads\/sites\/10\/2026\/01\/418151039_11688495_1__11zon-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/factum.agency\/aktau\/news\/kak-oczenit-effektivnost-kontekstnoj-reklamy-klyuchevye-metriki\/\",\"url\":\"https:\/\/factum.agency\/aktau\/news\/kak-oczenit-effektivnost-kontekstnoj-reklamy-klyuchevye-metriki\/\",\"name\":\"\u041a\u0430\u043a \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043f\u043e \u043c\u0435\u0442\u0440\u0438\u043a\u0430\u043c \u0424\u0438\u043b\u0438\u0430\u043b \u0432 \u0410\u043a\u0442\u0430\u0443\",\"isPartOf\":{\"@id\":\"https:\/\/factum.agency\/aktau\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/factum.agency\/aktau\/news\/kak-oczenit-effektivnost-kontekstnoj-reklamy-klyuchevye-metriki\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/factum.agency\/aktau\/news\/kak-oczenit-effektivnost-kontekstnoj-reklamy-klyuchevye-metriki\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/factum.agency\/aktau\/wp-content\/uploads\/sites\/10\/2026\/01\/418151039_11688495_1__11zon-scaled.webp\",\"datePublished\":\"2026-01-26T09:55:35+00:00\",\"dateModified\":\"2026-01-26T10:06:34+00:00\",\"author\":{\"@id\":\"https:\/\/factum.agency\/aktau\/#\/schema\/person\/7a1dc14933baa313595c8e2b6533b01b\"},\"description\":\"\u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u043a\u0430\u043a\u0438\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u0432\u0430\u0436\u043d\u044b \u0434\u043b\u044f \u043e\u0446\u0435\u043d\u043a\u0438 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b: CTR, CR, CPA, ROMI \u0438 \u0434\u0440\u0443\u0433\u0438\u0435. \u0427\u0442\u043e \u0441\u0447\u0438\u0442\u0430\u0442\u044c \u043d\u043e\u0440\u043c\u043e\u0439 \u0438 \u043a\u0430\u043a \u043d\u0435 \u0441\u043b\u0438\u0432\u0430\u0442\u044c \u0431\u044e\u0434\u0436\u0435\u0442 \u0432\u043f\u0443\u0441\u0442\u0443\u044e.\",\"breadcrumb\":{\"@id\":\"https:\/\/factum.agency\/aktau\/news\/kak-oczenit-effektivnost-kontekstnoj-reklamy-klyuchevye-metriki\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/factum.agency\/aktau\/news\/kak-oczenit-effektivnost-kontekstnoj-reklamy-klyuchevye-metriki\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/factum.agency\/aktau\/news\/kak-oczenit-effektivnost-kontekstnoj-reklamy-klyuchevye-metriki\/#primaryimage\",\"url\":\"https:\/\/factum.agency\/aktau\/wp-content\/uploads\/sites\/10\/2026\/01\/418151039_11688495_1__11zon-scaled.webp\",\"contentUrl\":\"https:\/\/factum.agency\/aktau\/wp-content\/uploads\/sites\/10\/2026\/01\/418151039_11688495_1__11zon-scaled.webp\",\"width\":2560,\"height\":2560},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/factum.agency\/aktau\/news\/kak-oczenit-effektivnost-kontekstnoj-reklamy-klyuchevye-metriki\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\",\"item\":\"https:\/\/factum.agency\/aktau\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u041a\u0430\u043a \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b: \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/factum.agency\/aktau\/#website\",\"url\":\"https:\/\/factum.agency\/aktau\/\",\"name\":\"\u0424\u0438\u043b\u0438\u0430\u043b \u0432 \u0410\u043a\u0442\u0430\u0443\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/factum.agency\/aktau\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/factum.agency\/aktau\/#\/schema\/person\/7a1dc14933baa313595c8e2b6533b01b\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/factum.agency\/aktau\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d762ae12cf745647dcbd30fe66937d6bbcac4ea6a555c264c305aa63019558be?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d762ae12cf745647dcbd30fe66937d6bbcac4ea6a555c264c305aa63019558be?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/factum-corp.factum.work\"],\"url\":\"https:\/\/factum.agency\/aktau\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u041a\u0430\u043a \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043f\u043e \u043c\u0435\u0442\u0440\u0438\u043a\u0430\u043c \u0424\u0438\u043b\u0438\u0430\u043b \u0432 \u0410\u043a\u0442\u0430\u0443","description":"\u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u043a\u0430\u043a\u0438\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u0432\u0430\u0436\u043d\u044b \u0434\u043b\u044f \u043e\u0446\u0435\u043d\u043a\u0438 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b: CTR, CR, CPA, ROMI \u0438 \u0434\u0440\u0443\u0433\u0438\u0435. \u0427\u0442\u043e \u0441\u0447\u0438\u0442\u0430\u0442\u044c \u043d\u043e\u0440\u043c\u043e\u0439 \u0438 \u043a\u0430\u043a \u043d\u0435 \u0441\u043b\u0438\u0432\u0430\u0442\u044c \u0431\u044e\u0434\u0436\u0435\u0442 \u0432\u043f\u0443\u0441\u0442\u0443\u044e.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/factum.agency\/aktau\/news\/kak-oczenit-effektivnost-kontekstnoj-reklamy-klyuchevye-metriki\/","og_locale":"ru_RU","og_type":"article","og_title":"\u041a\u0430\u043a \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043f\u043e \u043c\u0435\u0442\u0440\u0438\u043a\u0430\u043c \u0424\u0438\u043b\u0438\u0430\u043b \u0432 \u0410\u043a\u0442\u0430\u0443","og_description":"\u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u043a\u0430\u043a\u0438\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u0432\u0430\u0436\u043d\u044b \u0434\u043b\u044f \u043e\u0446\u0435\u043d\u043a\u0438 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b: CTR, CR, CPA, ROMI \u0438 \u0434\u0440\u0443\u0433\u0438\u0435. \u0427\u0442\u043e \u0441\u0447\u0438\u0442\u0430\u0442\u044c \u043d\u043e\u0440\u043c\u043e\u0439 \u0438 \u043a\u0430\u043a \u043d\u0435 \u0441\u043b\u0438\u0432\u0430\u0442\u044c \u0431\u044e\u0434\u0436\u0435\u0442 \u0432\u043f\u0443\u0441\u0442\u0443\u044e.","og_url":"https:\/\/factum.agency\/aktau\/news\/kak-oczenit-effektivnost-kontekstnoj-reklamy-klyuchevye-metriki\/","og_site_name":"\u0424\u0438\u043b\u0438\u0430\u043b \u0432 \u0410\u043a\u0442\u0430\u0443","article_published_time":"2026-01-26T09:55:35+00:00","article_modified_time":"2026-01-26T10:06:34+00:00","og_image":[{"width":2560,"height":2560,"url":"https:\/\/factum.agency\/aktau\/wp-content\/uploads\/sites\/10\/2026\/01\/418151039_11688495_1__11zon-scaled.webp","type":"image\/webp"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c":"admin","\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"3 \u043c\u0438\u043d\u0443\u0442\u044b"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/factum.agency\/aktau\/news\/kak-oczenit-effektivnost-kontekstnoj-reklamy-klyuchevye-metriki\/","url":"https:\/\/factum.agency\/aktau\/news\/kak-oczenit-effektivnost-kontekstnoj-reklamy-klyuchevye-metriki\/","name":"\u041a\u0430\u043a \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043f\u043e \u043c\u0435\u0442\u0440\u0438\u043a\u0430\u043c \u0424\u0438\u043b\u0438\u0430\u043b \u0432 \u0410\u043a\u0442\u0430\u0443","isPartOf":{"@id":"https:\/\/factum.agency\/aktau\/#website"},"primaryImageOfPage":{"@id":"https:\/\/factum.agency\/aktau\/news\/kak-oczenit-effektivnost-kontekstnoj-reklamy-klyuchevye-metriki\/#primaryimage"},"image":{"@id":"https:\/\/factum.agency\/aktau\/news\/kak-oczenit-effektivnost-kontekstnoj-reklamy-klyuchevye-metriki\/#primaryimage"},"thumbnailUrl":"https:\/\/factum.agency\/aktau\/wp-content\/uploads\/sites\/10\/2026\/01\/418151039_11688495_1__11zon-scaled.webp","datePublished":"2026-01-26T09:55:35+00:00","dateModified":"2026-01-26T10:06:34+00:00","author":{"@id":"https:\/\/factum.agency\/aktau\/#\/schema\/person\/7a1dc14933baa313595c8e2b6533b01b"},"description":"\u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u043a\u0430\u043a\u0438\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u0432\u0430\u0436\u043d\u044b \u0434\u043b\u044f \u043e\u0446\u0435\u043d\u043a\u0438 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b: CTR, CR, CPA, ROMI \u0438 \u0434\u0440\u0443\u0433\u0438\u0435. \u0427\u0442\u043e \u0441\u0447\u0438\u0442\u0430\u0442\u044c \u043d\u043e\u0440\u043c\u043e\u0439 \u0438 \u043a\u0430\u043a \u043d\u0435 \u0441\u043b\u0438\u0432\u0430\u0442\u044c \u0431\u044e\u0434\u0436\u0435\u0442 \u0432\u043f\u0443\u0441\u0442\u0443\u044e.","breadcrumb":{"@id":"https:\/\/factum.agency\/aktau\/news\/kak-oczenit-effektivnost-kontekstnoj-reklamy-klyuchevye-metriki\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/factum.agency\/aktau\/news\/kak-oczenit-effektivnost-kontekstnoj-reklamy-klyuchevye-metriki\/"]}]},{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/factum.agency\/aktau\/news\/kak-oczenit-effektivnost-kontekstnoj-reklamy-klyuchevye-metriki\/#primaryimage","url":"https:\/\/factum.agency\/aktau\/wp-content\/uploads\/sites\/10\/2026\/01\/418151039_11688495_1__11zon-scaled.webp","contentUrl":"https:\/\/factum.agency\/aktau\/wp-content\/uploads\/sites\/10\/2026\/01\/418151039_11688495_1__11zon-scaled.webp","width":2560,"height":2560},{"@type":"BreadcrumbList","@id":"https:\/\/factum.agency\/aktau\/news\/kak-oczenit-effektivnost-kontekstnoj-reklamy-klyuchevye-metriki\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430","item":"https:\/\/factum.agency\/aktau\/"},{"@type":"ListItem","position":2,"name":"\u041a\u0430\u043a \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b: \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0438"}]},{"@type":"WebSite","@id":"https:\/\/factum.agency\/aktau\/#website","url":"https:\/\/factum.agency\/aktau\/","name":"\u0424\u0438\u043b\u0438\u0430\u043b \u0432 \u0410\u043a\u0442\u0430\u0443","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/factum.agency\/aktau\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ru-RU"},{"@type":"Person","@id":"https:\/\/factum.agency\/aktau\/#\/schema\/person\/7a1dc14933baa313595c8e2b6533b01b","name":"admin","image":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/factum.agency\/aktau\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d762ae12cf745647dcbd30fe66937d6bbcac4ea6a555c264c305aa63019558be?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d762ae12cf745647dcbd30fe66937d6bbcac4ea6a555c264c305aa63019558be?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/factum-corp.factum.work"],"url":"https:\/\/factum.agency\/aktau\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/factum.agency\/aktau\/wp-json\/wp\/v2\/posts\/1006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/factum.agency\/aktau\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/factum.agency\/aktau\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/factum.agency\/aktau\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/factum.agency\/aktau\/wp-json\/wp\/v2\/comments?post=1006"}],"version-history":[{"count":2,"href":"https:\/\/factum.agency\/aktau\/wp-json\/wp\/v2\/posts\/1006\/revisions"}],"predecessor-version":[{"id":1009,"href":"https:\/\/factum.agency\/aktau\/wp-json\/wp\/v2\/posts\/1006\/revisions\/1009"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/factum.agency\/aktau\/wp-json\/wp\/v2\/media\/1007"}],"wp:attachment":[{"href":"https:\/\/factum.agency\/aktau\/wp-json\/wp\/v2\/media?parent=1006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/factum.agency\/aktau\/wp-json\/wp\/v2\/categories?post=1006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/factum.agency\/aktau\/wp-json\/wp\/v2\/tags?post=1006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}